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Lockdown: PnP launches same-day grocery delivery

More than 70 stores already part of collaboration with alcohol delivery app.

The Grocery Essentials app offers contactless same-day delivery with an online tracking facility for R60. Image: Supplied

In the midst of the Covid-19 lockdown, supermarket giant Pick n Pay (PnP) is upping the ante in South Africa’s online retail game, by launching a same-day grocery delivery service in partnership with alcohol delivery app Bottles.

Via the service dubbed Grocery Essentials, the retailer is now able to deliver groceries to customers directly from selected stores across the country on the same day.

With PnP being one of the businesses allowed to trade under the lockdown as an “essential service” grocer, this move is clearly aimed at leveraging off its position in the market.

The group was one of SA’s first major food retailers to also pursue online sales as part of an ‘omni-channel’ retail strategy several years back, ahead of major competitors such as Shoprite and Massmart.

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